Privacy policy


Last updated: October 20, 2025

My store operates this shop and website, including all related information, content, features, tools, products and services, in order to provide you, as a customer, with a personalized shopping experience (hereinafter the “Services”). My store is powered by Shopify, which enables us to provide the Services. This Privacy Policy describes how we collect, use and disclose your personal information when you access or use the Services, make a purchase or any other transaction, or communicate with us by any other means. In the event of a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail regarding the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing and using our Services, you acknowledge that you have read this Privacy Policy and understand the methods of collection, use and disclosure of your information described herein.

Personal information we collect or process

When we use the term “personal information”, we refer to information that identifies you or can reasonably be related to you or another person. Personal information does not include information collected anonymously or that has been de‑identified so that it cannot reasonably be related to you. We may collect or process the following categories of personal information, including inferences drawn from that personal information, depending on how you interact with the Services, your place of residence, and to the extent permitted or required by applicable law:

  • Contact information including your name, address, billing address, shipping address, phone number and email address.

  • Financial information including credit card numbers, debit card numbers and bank account numbers, payment card information, bank account information, transaction details, payment method, payment confirmation and other payment details.

  • Account information including your username, password, security questions, preferences and settings.

  • Transaction information including items you view, place in your cart, add to your wishlist, purchase, return, exchange or cancel, as well as your past transactions.

  • Your communications with us including information you include in your communications with us, for example when you send an inquiry to customer service.

  • Device information including information about your device, browser or network connection, your IP address and other unique identifiers.

  • Usage information including information about how you interact with the Services, in particular how and when you access the Services or interact with them.

Sources of personal information

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, access or use the Services, communicate with us, or otherwise provide us with your personal information.

  • Automatically via the Services, including from your device when you use our products or services or access our websites, and via the use of cookies and similar technologies.

  • From our service providers, including when we engage them to implement certain technologies and when they collect or process your personal information on our behalf.

  • From our partners or other third parties.

How we use your personal information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

  • To provide, customise and improve the Services. We use your personal information to provide the Services, including to fulfill our contract with you, process your payments, handle your orders, remember your preferences and items you are interested in, send account‑related notifications, process purchases, returns, exchanges or other transactions, create, maintain and manage your account in any other way, organise shipping, facilitate any returns and exchanges, allow you to post reviews, and create a personalised shopping experience, for example by recommending products related to your purchases. This may include using your personal information to tailor and improve the Services more relevantly.

  • Marketing and advertising. We use your personal information for marketing and promotional purposes, for example to send you marketing communications, advertisements and promotions by email, SMS or postal mail, and to show you online ads for products or services on the Services or on other websites, including based on items you have previously purchased or added to your cart, as well as your other activities on the Services.

  • Security and fraud prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate or respond to fraudulent, illegal, dangerous or malicious activity, protect public safety and secure our Services. If you choose to use the Services and create an account, you are responsible for the confidentiality of your account credentials. We strongly recommend that you do not share your username, password or any other access identifiers with anyone.

  • To communicate with you. We use your personal information to provide customer service, respond to your requests, provide efficient services and maintain our business relationship with you.

  • Legal reasons. We use your personal information in order to comply with current laws or respond to valid legal processes, including requests from law enforcement or government agencies, to investigate or participate in civil evidence disclosure processes, in potential or ongoing litigation, or other regulatory proceedings, as well as to enforce our terms or policies or investigate potential violations of them.

How we disclose personal information

In certain circumstances, we may disclose your personal information to third parties for legitimate reasons as described in this Privacy Policy. Such circumstances may include:

  • With Shopify, service providers and other third parties who provide services on our behalf (e.g., IT management, payment processing, data analytics, customer service, cloud storage, fulfilment).

  • With business and marketing partners in order to provide marketing services and deliver advertisements to you. For example, we use Shopify to support personalised advertising via third‑party services, based on your online activity across different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on your place of residence, you may have the right to ask us not to share your information in order to show you targeted ads and marketing content based on your online activity across different merchants and websites.

  • When you give us instructions, make a request or otherwise consent to the disclosure of certain information to third parties, such as to ship products to you or through your use of social media widgets or login integrations.

  • With our affiliates or more generally within our corporate group.

  • As part of a commercial transaction such as a merger or bankruptcy, to comply with any applicable legal obligation (including in response to subpoenas, search warrants or similar requests), to enforce applicable terms or policies, or to protect or defend our Services, our rights and the rights of our users or third parties.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information regarding your access to the Services and your use of them in order to provide you with the Services and improve them. The information you submit to the Services will be transmitted to and shared with Shopify, as well as third parties which may be located in countries other than the one where you reside, in order to provide the Services and improve them. Additionally, in order to protect, develop and improve our business, we use certain enhanced features of Shopify which integrate data and information from your interactions with our Store, as well as with other merchants and with Shopify. To provide these enhanced features, Shopify may use personal information collected from your interactions with our store, with other merchants and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including to respond to your requests to exercise your rights concerning the use of your personal information for these purposes. To learn more about how Shopify uses your personal information and the rights you may have, you can consult Shopify’s Consumer Privacy Policy. Depending on your place of residence, you can exercise certain rights related to your personal information here: [Shopify Privacy Portal].

Third‑party websites and links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links leading to sites that are not affiliated with us or that we do not control, we recommend you review their privacy and security policies as well as their other terms of use. We do not guarantee and are not responsible for the privacy or security of those sites, including the accuracy, completeness or reliability of the information that appears on those sites. Information you provide in public or semi‑public spaces, including information you share on third‑party social media platforms, may also be visible by other users of the Services and/or users of those third‑party platforms without restriction as to its use by us or a third party. The fact that we link to those sites does not itself imply any endorsement of the content of those platforms or their owners or operators, unless otherwise indicated on the Services.

Children’s data

The Services are not intended to be used by children and we do not knowingly collect any personal information of children under the age of majority in your jurisdiction. If you are a parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details below to request its deletion. As of the effective date of this Privacy Policy, we are not aware of any instance where we have “sold” or “shared” (within the meaning of those terms under applicable law) personal information about persons under 16 years of age.

Security & retention of your information

Please note that no security measure is perfect or infallible and we cannot guarantee “perfect security”. In addition, any information you send to us may not be secure during transmission. We recommend that you do not use unsecured channels to transmit sensitive or confidential information.

The length of time we retain your personal information depends on various factors, such as the need to retain such information to manage your account, provide you with the Services, comply with our legal obligations, resolve disputes or enforce any other contract or policy applicable to us.

Your rights and choices

Depending on your place of residence, you may have some or all of the rights listed below regarding your personal information. However, these rights are not absolute, may apply only in certain circumstances, and in some cases we may reject your request within the limits permitted by law.

  • Right to access/information. You may have the right to request access to the personal information we hold about you.

  • Right to deletion. You may have the right to request deletion of the personal information we hold about you.

  • Right to rectification. You may have the right to request correction of inaccurate personal information we hold about you.

  • Right to portability. You may have the right to receive a copy of your personal information we hold about you and to request its transfer to a third‑party, in certain circumstances and subject to certain exceptions.

  • Communication preferences. We may send you promotional emails. You may opt out at any time using the unsubscribe option in our emails. If you unsubscribe, we may still send you non‑promotional messages, for example regarding your account or orders you placed.

If you reside in the UK or in the European Economic Area, and subject to the exceptions and limitations provided by local legislation, you may have the following additional rights alongside the above:

  • Right to object to processing and restriction of processing: you may have the right to ask us to stop or limit processing of your personal information for certain purposes.

  • Withdrawal of consent: when we rely on your consent to process your personal information, you have the right to withdraw that consent. If you withdraw consent, the lawfulness of the processing based on consent before its withdrawal is not affected.

You may exercise these rights through the mechanisms provided on the Services or by contacting us at the contact details below. We will not penalise you for exercising any of these rights. We may need to verify your identity before we can process your request, subject to law. Some jurisdictions allow you to designate an authorised agent to submit a request on your behalf. Before accepting such a request from an agent, we will require proof of the authorisation you have given them to act on your behalf and we may ask you to verify your identity directly with us. We will respond to your request within the timeframes mandated by applicable law.

Complaints

If you wish to lodge a complaint about our processing of your personal information, please contact us using the contact details below. Depending on your place of residence, you may have the right to challenge our decision by contacting the data protection authority in your region. For the EEA, you will find a list of supervisory authorities here.

International transfers

Please note that we may transfer, store and process your personal information outside the country in which you reside.
If we transfer your personal information outside the European Economic Area or the UK, we will rely on recognised transfer mechanisms such as the standard contractual clauses of the European Commission or, where applicable, equivalent contracts issued by the UK competent authority, unless the data transfer is to a country recognised as providing an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy at any time, including to reflect changes in our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last updated” date and provide notice in accordance with applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of the rights you hold, please call us at [phone number], email us at mymira.activewear@gmail.com or mail us at 2 Rue du Vieux Sextier, Avignon, 84000, France. For the purposes of applicable data protection law, we are the data controller of your personal information.